Certified Career Management Coach Program (CCMC)

The International Coaching Federation (ICF) is allowing ACTP/ACSTH training organizations like ours to change its proportion of live learning hours. Due to COVID-19, ICF recognizes that the world, now more than ever, needs coaches as we navigate the pandemic. Career coaching is especially needed, given 20+ million people looking for work! That means, if you’ve ever wondered about getting an Academies’ career coaching credential, NOW IS THE TIME. Take advantage of this 10-week track to the Certified Career Management Coach Credential.* 


Gain a solid understanding of the ICF’s NEW set of core coaching competencies. Learn how to meet the ICF evaluation criteria for each competency. These core competencies are integral, and a successful coach will lean on them in every conversation.


Coaches are not advisors, therapists, or experts in their clients’ lives. Coaches believe that the client has the wisdom and answers, and the coach partners with them asking powerful questions and using direct communication to help them reach new “aha” moments.


With repetition and routinization comes lasting change. Role-play new concepts each week in class and walk away from the program with more than a dozen forms containing assessments, exercises, and techniques to use with clients.


The Academies’ program is packed with rich content, providing coaching competencies and career management principles, tools, forms, and strategies that you’ll need to serve clients. For instance, program sessions include these topics:

Visioning, Career Coaching

10 Truths Visioning Exercise; Career Paradise Exercise; Vision, Value, Vigor

Master F.I.T.

External F.I.T. = Function, Industry/Interest, Things That Matter; Internal F.I.T. = Fulfillment, Identity, Type

Career Reconnaissance

10 Steps to Conducting Initial “Career Reconnaissance” session with a career explorer


Uncovering roadbloacks; coaching techniques to support networking; four types of networking contacts


Competencies, Essentials & Differences between Coaching, Consulting & Counseling

Career Assessments

A handy guide to career assessment, ranging from career branding, strenghts, interests, skills, values, etc.

Brainstorming & Exploration Strategies

Brainstorming Exercises; 5 Steps to Exploration and Decision/Commitment

Job Search | Resume | Interviewing

Highlights of Coaching Clients through Job Search and Interviewing

Structure of a Coaching Call

3-part process to a coaching call, with Agenda, Awareness, and Action

Assessment Differences

Differences between debriefing assessments from the coach-approach vs. a consulting or counseling approach

Career Branding

The 3 A’s of Branding—Authentic Image; Advantages; Awareness

Career Coach Marketing

Strategies to Market Your Career Coaching Business

Who Needs a Coach?

Clients who are good candidates for career coaching are those who…

* want more from their career—whether greater purpose, challenge, advancement, or income
* need help clearing the decks of obstacles and behaviors that keep them from making change happen
* want a foolproof plan for identifying their marketable skill set, how it applies to different industries, and how to tap the hidden job market
* feel stuck in a stalled career, with inadequate financial reserves to quit their current job or pursue additional training
* are qualified for new opportunities, but keep losing out because of an anemic resume or milquetoast interviewing skills
* want to jump-start a stalled career, whether with a current employer or in a new setting
* are frustrated with living the career goals of someone else (a parent, spouse, friend)


ICF Approval: This 30-hour program of Core Competency Training is approved as an ACSTH program by the International Coach Federation (ICF) as a part of The Academies’ Accredited Coach Training Program (ICF ACTP/Level 2).

Program Details


Neuroscience: We’ve been training coaches for 20+ years, and we’ve spent the better part of our last 10 years gobbling up the latest research on neuroscience. Translating neuroscience findings into easy-to-implement coaching techniques is our passion. When you marry coaching techniques with mind-body biology, you have a much better chance of supporting your clients to make lasting change (they’ll thank you for it)!

Mission: We’re on a mission to “Change Minds, For Good” (starting with our own)! We believe respectful relationships and authentic conversations are the incubator for insight, action, and lasting change. We believe that every brain is wired for growth and capable of choosing well. We stand for growing our individual and collective capacity to feel good, think good, encounter good, and create good. If this resonates with you, you’re in the right place.

More on the brain: Our certification programs are intentionally structured to extend over several months’ time. That’s because new skills cannot be mastered in a weekend format (have you ever come back to your office after being at a great conference, only to forget half of what you’ve learned or be too busy to implement the other half?) Nor can coaching be mastered entirely by embarking on self-directed study or reading books (much the same as taking a course on music appreciation does not equip one to play Beethoven’s Moonlight Sonata).

To learn effectively, the brain needs good “P.R.”—Positivity and Routinization:

  • We make learning fun (you’ll remember more),
  • We pride ourselves on creating psychologically safe learning environments (you’ll feel confident to take more risks), and
  • We create opportunities to practice coaching over time (you’ll build “muscle memory” that lasts).


We “meet” from the comfort of home/office via Zoom for 10 weeks, for 2 hours each time (20 live class hours); the remaining learning time is via our online learning environment where you’ll interact with fellow classmates to deepen your learning (see “Outside of Class” paragraph below). Total credit hours approved by the ICF are 30.

Outside of Class: How much time will you spend in addition to class-time hours? Coaches have reported spending about one to two hours of time outside of class for buddy coaching and classroom tasks, and some report additional time implementing new coaching and marketing concepts learned in class (e.g., revising their web site to include coaching services; writing value statements to articulate the return-on-investment that coaching clients receive; setting aside “think” time to envision the direction they’d like to take their business, etc.).

See our calendar or contact Brittany HERE for upcoming dates and times.

If you wish to participate in 1-on-1 training, the program sessions will be scheduled at a mutually convenient time and can be compressed into a slightly shorter time frame or stretched to a slightly longer time frame–whatever will work best for your schedule.


If you’re looking to combine this program with the foundational CELDC (leadership) program, you’ll see some similarities in the first few weeks of content. Specifically, we reinforce similar coaching techniques in both programs, yet vary the application and context based on the course focus. Please reach out to coaching@theacademies.com for an outline of both courses or call 559-547-8202 with your questions and curiosities!


Open Cohort Format: A group of 6-12 classmates; pricing and registration details please click HERE.

Individual Format (one-on-one): pricing and registration details please contact Brittany Macdonald HERE or at 559.547.8202.

Private Cohort: pricing and registration details please contact Brittany Macdonald HERE or at 559.547.8202.

Note: Contact Brittany at (559) 547-8202 or HERE for more information and additional pricing options if you are registering three or more participants.

We make every attempt to treat others with respectful, open-minded, and courteous service. We reserve the right to not accept and/or dis-enroll a student from programs should the student be creating an unsafe or hostile environment with instructors, internal team members, or The Academies’ community, such as, but not limited to: demanding communications, disrespectful encounters, or argumentative behavior.

Our Program Policy and procedures

Materials Fee

Required for the course is the “Co-Active Coaching” (4th edition) by Henry Kimsey-House, et al.

The first reading assignment from this book starts with Week 3. Should you wish to purchase through Amazon, this link will take you directly to the book at Amazon: here.


We use Zoom technology for all of our classes.  We highly recommend that you have access to a laptop or computer in order to download files and to download the Zoom app and test it 48 hours prior to your first class.

We also use a learning management system called Vimify that will house your virtual classroom.  You will need to create a free profile to access the class material.

Final Requirements

Attendance: Attend 8 of the 10 live class sessions

Vimify: At the conclusion of the program, participants will be required to finish Vimify (online classroom) tasks with an 80% or more within 10 days of the conclusion of the program.  Your classroom tasks will include one hour of buddy coaching per week of class along with additional daily tasks.  If the 80% is not met, the coach will be issued a Certificate of Completion for the course in place of the credential.

Mentor Coaching: The program includes 2 group mentor coaching sessions and coaches can purchase an additional 3 group sessions for a total of 5 (approximately 1-hour each).

The group mentor coaching must be completed within 12 weeks after completion of the 10-week CCMC program.
Missed sessions, without 24 hours prior notice, are billed.

In some instances, additional sessions will be necessary. Your mentor coach will keep you apprised of your progress.

Upon completion of the above requirements, coaches will receive a display certificate suitable for framing and rights to use the CCMC logo. In addition, the credential also makes you eligible for other opportunities that The Academies pursues on behalf of CCMC practitioners.

Withdrawal Policy

Should you need to withdraw, the following options are available:

Transfer Option: Should you want to retake the course with a starting date within 12 months of the original starting date (subject to space availability) – a $350 administrative fee applies and an additional charge equal to the difference in price if the program has increased in investment.

Withdrawal Option: Receive a full refund less a $350 administrative fee if withdrawing at least 48 hours before class begins.  Receive a 50% refund of the full price of tuition if withdrawing after that time and before class 2 (note that if you choose to pay via payment plan, your second payment will be drawn and your final two will be canceled).  Upon notifying us of withdrawal, we ask you to delete any program materials you may have downloaded. No refund available after class 2.