Career Coaching Fundamentals Course

To support MBA, University, Grad School career services professionals in using a coach-approach so they can. . .

  • be free from the pressure to have all the answers and empower students to take ownership of their careers
  • help students pursue career goals that are in sync with their strengths, passions, purpose, and values
  • respond to student’s hesitations and mindset derailers
  • have neuroscience based tools to support curiosity, collaboration, and connection in students


    ICF Approval: This 15-hour course of Core Competency Training is the only of its kind approved by the International Coach Federation (ICF) as part of The Academies’ Level 1 and Level 2 Programs. 

    Leverage the ICF Core Competencies

    This course provides an introduction to the 8 ICF Core Competencies that will give you all of the tools you need to add the coach approach to your career consulting.  You will leave with a solid understanding of what’s important about each of the competencies, the neuroscience behind them, and simple and memorable tools for practicing coaching skills.  

    Blend a Coach-Approach with Career Advising

    We know that part of your role is sharing best practices with your students. This course is designed with that in mind to teach you core coaching skills and what it can look like to blend those with your advising role.  Learn to:

    • Designate when to coach and when to advise 
    • Bring a coaching mindset
    • Invite student responses to best practices (students engage with conversation/process more)
    • Create a partnership with the student that gives them ownership over their career

    You will be equipped to:

    Here are just a few of the Universities with Academies-trained Certified Career Coaches on staff:

    • Dartmouth College
      Tuck School of Business
    • John Hopkins University
      Carey Business School
    • Queen’s University
      Smith School of Business
    • Texas A&M University
      Mays Business School
    • University of Toronto
      Rotman School of Business
    • Yale University
      School of Management

    Course Details


    Meet for 6 weeks for group webinar sessions with 9 additional hours of asynchronous work. Weekly topics include:


    • Blending Advising & Coaching
    • 3 Phases of a Coaching Conversation: Agenda-Awareness-Action 
    • Creating a Coaching Partnership
    • Coaching a networking mindset
    • Tapping into strengths
    • Coaching Mindset Derailers
    • Application of Coaching Techniques in Student Scenarios
    • Sample Coaching Questions for Students


    Neuroscience: We’ve been training coaches for 20+ years, and we’ve spent the better part of our last 10 years gobbling up the latest research on neuroscience. Translating neuroscience findings into easy-to-implement coaching techniques is our passion. When you marry coaching techniques with mind-body biology, you have a much better chance of supporting your clients to make lasting change (they’ll thank you for it)!

    Mission: We’re on a mission to “Change Minds, For Good” (starting with our own)! We believe respectful relationships and authentic conversations are the incubator for insight, action, and lasting change. We believe that every brain is wired for growth and capable of choosing well. We stand for growing our individual and collective capacity to feel good, think good, encounter good, and create good. If this resonates with you, you’re in the right place.

    More on the brain: Our certification programs are intentionally structured to extend over several months’ time. That’s because new skills cannot be mastered in a weekend format (have you ever come back to your office after being at a great conference, only to forget half of what you’ve learned or be too busy to implement the other half?) Nor can coaching be mastered entirely by embarking on self-directed study or reading books (much the same as taking a course on music appreciation does not equip one to play Beethoven’s Moonlight Sonata).

    To learn effectively, the brain needs good “P.R.”—Positivity and Routinization:

    • We make learning fun (you’ll remember more),
    • We pride ourselves on creating psychologically safe learning environments (you’ll feel confident to take more risks), and
    • We create opportunities to practice coaching over time (you’ll build “muscle memory” that lasts).


    Pre-Enrollment Requirements

    This course is appropriate for career coaches working in university career services offices, with a background in career development, recruiting, business, or industry.

    Pricing and Registration

    One Payment  $3,897
    Four Payments  4 payments of $1,014.25 = $4,057 total

    Open Cohort Format: A group of 6-12* classmates.  To register, click HERE.

    *Please note that all of our cohorts require at least 6 participants to run. If enrollment is below 6 participants 2 weeks before the course is scheduled to begin, we may need to postpone or cancel the course.In this event, you will be contacted immediately, and your registration will automatically be moved to the next scheduled cohort.

    Private Cohort: pricing and registration details please contact Brittany Macdonald HERE or at 559.547.8202.

    Note: Contact Brittany at (559) 547-8202 or HERE for more information and additional payment options if you are registering three or more participants.

    We make every attempt to treat others with respectful, open-minded, and courteous service. We reserve the right to not accept and/or dis-enroll a student from programs should the student be creating an unsafe or hostile environment with instructors, internal team members, or The Academies’ community, such as, but not limited to: demanding communications, disrespectful encounters, or argumentative behavior.


    We use Zoom technology for all of our classes.  We highly recommend that you have access to a laptop or computer in order to download files and to download the Zoom app and test it 48 hours prior to your first class.

    The student portal, currently housed on MightyNetworks, provides access to modules, forums, class recordings, coaching demo recordings, featured resources, and class announcements.


    We “meet” from the comfort of home/office via Zoom for 10 weeks, for 1.5 hours each time (15 live class hours); the remaining learning time is via mentor coaching and our online learning environment where you’ll interact with fellow classmates to deepen your learning (see “Outside of Class” paragraph below). Total credit hours approved by the ICF are 33.5.

    Outside of Class: How much time will you spend in addition to class-time hours? Coaches have reported spending about one to two hours of time outside of class for buddy coaching and classroom tasks, and some report additional time implementing new coaching and marketing concepts learned in class (e.g., revising their website to include coaching services; writing value statements to articulate the return-on-investment that coaching clients receive; setting aside “think” time to envision the direction they’d like to take their business, etc.).

    See our calendar or schedule a time with Brittany to discuss registration and upcoming classes.

    If you wish to participate in 1-on-1 training, please reach out to Brittany for more details.

    Certification Requirements

    Attendance: Attend 9 of the 10 live class sessions

    Virtual Classroom: At the conclusion of the course, participants will be required to finish online classroom tasks with an 85% completion rate or more.  If 85% completion is not met, the coach will be issued a Certificate of Completion for the course in place of the credential.

    Buddy Coaching and Homework: Your classroom tasks will include one hour of buddy coaching on the even weeks of class along with short daily tasks or coaching recordings each odd week for a total of approximately one hour of tasks per week.  The hours that you are coaching can be used on your ICF client coaching log (2.5 hours).

    Mentor Coaching: 5 group mentor coaching sessions with an Academies PCC-Certified coach are included in the price of the course.

    • All 5 mentor coaching sessions are mandatory.
    • Group sessions are locked into a schedule at the beginning of each course and typically take place the 5 weeks following live sessions at the same day and starting time as your course.
    • Missed sessions require an individual make up session for $350 each.

    Upon completion of the above requirements, coaches will receive a display certificate suitable for framing and rights to use the course logos.

    Withdrawal Policy

    Should you need to withdraw, the following options are available:

    Transfer Option: Should you want to retake the course with a starting date within 12 months of the original starting date (subject to space availability) – a $350 administrative fee applies and an additional charge equal to the difference in price if the program has increased in investment.

    Withdrawal Option: Receive a full refund less a $350 administrative fee if withdrawing at least 48 hours before class begins. No refund available after class begins – the full amount of the program is owed.